“You Should Have Used Fast Deadly Doom” was a radio campaign done in 2019. It follows the insight that people will always reach for something to squish a pest before grabbing the Doom can. What if these pesky insects didn’t die the first time, and now they’re back for revenge?

The radio campaign won a Gold and Bronze Loerie, and a Silver Canne Lion in 2019. My writer and I were honoured with the task of bringing this radio concept to life visually on TV.