People often feel insecure about sharing the food they make because they’re worried about being criticised. When Fatti’s & Moni’s launched Bellissimo, a premium pasta range made from 100% durum wheat, we wanted to tap into this insight. How? By positioning Bellissimo as the ingredient that gives everyone a confidence boost in the kitchen. 

We created a TV ad that celebrates having the freedom to create, paralleling everyday creative activities with the act of cooking pasta.