In the latest Hughes TV spot, a woman who can't decide what kind of car cover she should get ends up asking a drive-thru worker through the intercom. The spot then urges the viewer to talk to a Hughes Insurance expert instead.

The brief was to create fake drive-thru branding and signage for the spot. It needed to feel retro and pay homage to the Hughes brand. This is how Hu-Go's Burger Bar was born.