The National University of Ireland Galway (NUI Galway) is changing its name to Ollscoil na Gaillimhe - University of Galway and launching its new positioning line "Your space and place to thrive."

We needed to create an integrated, multichannel awareness campaign that serves multiple audiences to tease and launch the new brand. 

We began with a short teaser campaign that hinted towards the brand positioning and elements of the new branding without giving too much away. We then launched the positioning campaign along with an inspirational launch video.

This was then followed by phase two of the campaign, where we unpacked what it means to thrive.